Black History Month represents many things. Civic leadership, social stewardship, community activation and much more.
Nike recognizes the importance of this meaningful month with not only a product collection, but a larger recognition of the power of sports to impact society. The 2013 Nike Black History Month Collection mantra, “Be Bold. Be True.” celebrates athletes fearless in action and fueled by a purpose.
Tennis legend Serena Williams represents Nike Women’s with a special edition Nike Dunk Sky Hi. Williams’ provided creative inspiration for the Nike BHM Dunk Sky Hi which features a special pattern consisting of a tennis ball emanating with lighting bolts, showing how she empowers young women, especially through the secondary school she helped build in Kenya.
The Nike Dunk Sky Hi is a classic Nike style reinvented. Taking the iconic Nike Dunk off of the court and into the streets, the Nike Dunk received the wedge treatment for the girl looking for a little lift in her step. Nike classics are reinvented and reworked to reflect modern day demands. Nike Designers took great care in preserving the classic silhouette of the Nike Dunk inserting a slight wedge while staying true to the original lines and panels that make the Nike Dunk an icon.
In keeping with a tradition of honoring organizations that give back and inspire youth, NIKE, Inc. will make a financial contribution to Big Brothers Big Sisters of America with proceeds from the Nike BHM Collection. The Nike BHM Dunk Sky Hi will debut beginning January 26.
photo credit: nike inc