adidas, Dwight Howard, Jrue Holiday, Tim Duncan and others will debut special NBA All-Star editions of the D Howard Light, adizero Crazy Light 2 and the all-new Crazy Fast at the 62^nd NBA All-Star Game in Houston. Inspired by Houston’s history of aviation, speed, style and atmosphere of NBA All-Star weekend, the new editions roll-out February 1. 

The NBA All-Star editions feature an impact camo pattern, which is designed to stand out on the court, showcase bold style and evoke the exhilaration that comes from being faster than your opponent.

The Crazy Fast design is inspired by the speed and power of a combustion engine and the drive inside players to dominate on the court. The bold, green zest Crazy Fast NBA All-Star edition will be worn on-court by Jrue Holiday of the Philadelphia 76ers (East), Tim Duncan of the San Antonio Spurs (West) and Rising Stars Challenge and NBA All-Star Saturday Night participants.

Crazy Fast NBA All-Star edition

Crazy Fast NBA All-Star edition

Crazy Fast NBA All-Star edition

Crazy Fast NBA All-Star edition

The D Howard Light NBA All-Star edition signature shoe will roll-out in an impact camo red colorway for one of the most explosive players in the league – seven-time NBA All-Star Dwight Howard. The D Howard Light is his lightest signature shoe to date and features more support and comfort. It features a reflective tongue made of chrome material inspired by the backside of a compact disc to pay homage to his passion for music. The chromed three stripes and heels will pop under the bright lights at the NBA All-Star game.

D Howard Light NBA All-Star edition

D Howard Light NBA All-Star edition

D Howard Light NBA All-Star edition

D Howard Light NBA All-Star edition

D Howard Light NBA All-Star edition

The adizero Crazy Light 2 NBA All-Star edition will roll-out in the impact camo green zest colorway. At 9.5 ounces, it is the lightest basketball shoe on the planet.

adizero Crazy Light 2 NBA All-Star edition

adizero Crazy Light 2 NBA All-Star edition

adizero Crazy Light 2 NBA All-Star edition

adizero Crazy Light 2 NBA All-Star edition

Stay tuned to the adidas Basketball Facebook page, and follow on Twitter @adidasHoops with #allin4allstar, #crazyfast, #dhowardlight, and #crazylight.

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In celebration of 2013 as the Year of the Snake on the Chinese lunar calendar, the Jordan Brand will introduce the YOTS collection that will be available at retail on February 2. The pack includes both a MELO M9 and an Air Jordan 1 High for an SRP of $280.

Drawing inspirational cues from a snake's sixth sense-like ability to detect body temperature and environmental changes in its prey, the YOTS collection brings that heat sensory story to life through rich colors and materials. The Air Jordan 1 High YOTS uses a gradient outsole and upper featuring both suede and patent leather with distinct colors to symbolize the effects of temperature change.

Both shoes share rich color palettes that include Blacken Blue/Bright Citrus/Hyper Red/Raspberry Red/Deep Royal Blue and Volt.

MELO M9 Year of the Snake

MELO M9 Year of the Snake

MELO M9 Year of the Snake

MELO M9 Year of the Snake

Air Jordan 1 High Year of the Snake

Air Jordan 1 High Year of the Snake

Air Jordan 1 High Year of the Snake

Air Jordan 1 High Year of the Snake

photo credits: nike, inc

Today, adidas Basketball and Dwight Howard launch the D Howard Light, his latest signature sneaker to date. The new model, designed to make Dwight faster with more support and comfort, will be worn for the second half of the season.

Inspired by Dwight's power and paint domination, the D Howard Light features his "DH" logo in a diamond shape on the reflective tongue, representing unity and his famous superhero persona. Z-TORSION technology in the midsole provides agility and flexibility for Howard and also increases support and protection during hard lateral movements.

The D Howard Light will arrive at adidas.com and adidas retailers in the very near future

Adidas D Howard Light

Adidas D Howard Light

Adidas D Howard Light

Adidas D Howard Light

Adidas D Howard Light

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photo credits: nice kicks

Baltimore, MD. (January 24, 2012) Under Armour announced today a new multi-year partnership with the New York Knicks Raymond Felton. From the bright lights of the Big Apple to arenas around the league fans will see Felton wearing the Under Armour Micro G Torch basketball shoe on the court this season. The seven-year veteran is one of the driving forces behind the Knicks rise to the top of their division. He is currently averaging 15.8 points and 6.3 assists per game.

“Under Armour is taking basketball to the next level with innovative products providing players like myself real performance benefits,” said Felton. “From everything I’ve seen I know the brand is really committed to growing the game at the NBA, College, High School and Youth platforms. I’m looking forward to sharing my insights with the team and being a part of the UA basketball movement.”

After winning two state championships during a stellar high school basketball career in South Carolina Felton joined a highly touted recruiting class at the University of North Carolina. In his junior year, he established himself as one of the best point guards in college basketball on his way to leading the school to its fourth national championship before departing for the NBA. Drafted fifth overall in the 2005 Draft Felton has career averages of 13.5 points and 6.7 assists per game.

“We are extremely excited about partnering with Ray, a true professional and someone who embodies the underdog spirit we look for in our basketball athletes,” said Kris Stone, Director of Sports Marketing, Professional Basketball, Under Armour. “Ray has clearly established himself as a winner dating back to his high school state championships, NCAA Championship and current impact on the Knicks recent rise to the top of their division.”

The last time we left the fictional Nike Space Program (NSP) at last year’s mid-season basketball weekend in Orlando, our heroes had successfully launched into space on a mission to elevate the game to a greater galaxy.

After a sudden Big Bang in Orlando, it has been months without contact as they disappeared into space. All hope is not lost, as a transmission has just been received at Area 72 — a top-secret facility isolated in the depths of the desert in Houston, Texas, home of this year’s mid-season showdown. 

Continuing the extraterrestrial design inspiration established in the Nike Basketball collection for Houston, Nike Sportswear presents a top-secret collection of five shoes celebrating the best of basketball.  Merging old-school models with new-age innovation, the premium collection includes the Nike Blazer Mid, Nike Vandal, Nike Lunar Force 1, Nike Barkley Posite Max and Nike Air Force Max 2013.

The collection celebrates the legacy of iconic Nike Basketball models of the past, now infused with galactic textures, reflectivity and glow-in-the-dark highlights. Developed deep within Area 72’s top-secret testing facility, the five-shoe collection features a custom galaxy print also featured on Nike Basketball’s performance shoes for Houston. The print appears on the collar lining of each shoe.      

Since making its debut for Nike Basketball more than a decade ago, the Nike Raygun character is reincarnated on the tongue of each of these shoes.  With its trademark jetpack and alien physique, the Raygun is ready to strike opponents with fury.

This top-secret Nike Sportswear collection is available beginning February 14 in limited quantities at select retail locations and Nike.com.

To see the full collection, please click on the continue reading button below if  you're on the home page.

Nike Raygun

Swoosh Sentinel

Nike Blazer Mid

Nike Vandal

Nike Lunar Force 1

Nike Barkley Posite Max

Nike Air Force Max 2013

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photo credits: nike, inc.

Houston, here we come with an extraterrestrial take on basketball celebrating the excellence of the sport’s midseason weekend. 

The mission control center in Texas, widely know by its radio call sign “Houston,” provides the creative inspiration for a special collection of shoes for Nike Basketball’s fearless leaders LeBron James, Kobe Bryant and Kevin Durant.

Space exploration defies practical reality. To launch into space on a mission to reveal the unknown can be mind-boggling.  Extraterrestrial species, undiscovered planets, new constellations – there is no limit on the potential for discovery. These unlimited barriers also apply to Nike Basketball’s design philosophy – no limits, no restrictions, rooted in exploration and discovery.

What began as a simple idea by members of the Nike Basketball design team has manifested itself into a creative celebration and fictional interpretation for the game’s top players during basketball’s prized weekend.  Our heroes appear in a distant universe, where players are not just stars… They come to life as fictional planets on each of the three following shoes.

LEBRON X

An indestructible force originating from fictional Nike Space Program (NSP) planet NSP-LJ6, LeBron James’ dominance was born from the volcanic surface in the planet’s mantle. He is rumored to have journeyed to earth on a meteor made of the galaxy's hardest substance – black diamonds.

Technical benefits of the LEBRON X include full-length visible Nike Zoom cushioning, dynamic Flywire technology and Hyperfuse construction – a trilogy set to unleash its fury in Houston.

KOBE 8 SYSTEM

Engineered to the specifications of Kobe Bryant’s Houston mission, with origins rooted on a planet marked as NSP-KB24. The Ice Mamba circles the volatile surface as guardian of the five rings. The wise veteran is known to strike with moves that leave his opponents frozen.

Built for Bryant’s lightning speed and precision, the KOBE 8 SYSTEM is Nike+ Basketball enabled for the first time and this shoe also features Nike Zoom in the midsole insert.  Nike Engineered Mesh upper and tactile traction complete the shoe.

KD V

Identified as Dark Matter, the biological and molecular breakdown of this figure remains a puzzle for scientists. Early readings of its origin, NSP-KD35, have sent back conflicting reports of a planet that is simultaneously solid, liquid, and gas – properties that make his game adaptable to any situation.

Joining with Bryant for their quest to lead the West to victory, this KD V is designed to the specifications of Kevin Durant’s Houston mission. The KD V features the combination of Nike Zoom (forefoot) and Nike Air (heel) cushioning along with Hyperfuse upper and dynamic heel support.

Houston, Here We Come

Driven by the creative vision of Nike Basketball’s color lead Eugene Rogers and graphic extraordinaire Erick Goto, the 2013 collection specially built for Houston pushes the limits with meaningful, in-depth storylines.

The team dove into Houston’s space lineage to create a fictitious basketball universe led by Nike’s elite three players – it was an intricate, creative and fun project intended to celebrate the game’s best.

The space concept also comes to life through select Nike Basketball apparel including the Hyper Elite Galaxy shorts and collection of three t-shirts for James, Bryant and Durant.

Nike Basketball has also joined forces with Nike Sportswear to create a special product collection based around Area 72, a top-secret facility where shoes take on a life of their own.  Stay tuned for the launch of the Nike NSW collection celebrating Houston tomorrow, January 23, on NikeInc.com.

The Nike Basketball shoes specially engineered for Houston – KOBE 8 SYSTEM, KD V and LEBRON X – will be available beginning February 15 at select retail stores and at Nike.com.

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photo credits: nike, inc.

Here's a look at the Jordan CP3.VI Black History Month PE that Los Angeles Clippers guard Chris Paul wore during their game against the Golden State Warriors on Martin Luther King, Jr. Day.

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photo credit: jumpman23 twitter

Earlier in the day we showed you the UA Spine Bionic MLK Day PE. And more recently, the UA Spine Bionic Low MLK Day PE.

Now here is the UA Charge BB MLK Day PE.

photo credit: under armour facebook page

Earlier in the day we showed you the UA Spine Bionic MLK Day PE. Now here is the UA Spine Bionic Low MLK Day PE.

photo credit: under armour facebook page

Here's a look at the Nike Zoom Soldier VI Black History Month PE that DeJuan Blair will wear on MLK Day when his San Antonio Spurs take on the Philadelphia 76ers.

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source: nice kicks

photo credit: dejuan blair instagram