Category Archives: Basketball

Nike Basketball Honors MLK Day

Nike MLK Day Collection

Nike recognizes the importance of Martin Luther King, Jr. Day and the power of sports to impact society. 

Athletes at all levels have the unique ability to extend their voice beyond sports. This is true for Kevin Durant, who provides creative inspiration for the Nike Black History Month product collection based on his commitment to giving back to his hometown of Seat Pleasant, Md.

The 2013 Nike BHM Collection will debut in stores and online beginning January 26, but the first glimpse of the product will occur during pro basketball's nine MLK Day commemorative games on January 21.

A consistent design aesthetic weaves through each shoe, with a color palette including black and grey highlighted in orange. The color orange is particularly meaningful with its bold hue and tie to Nike’s DNA since its 1972 inception. 

Nike Basketball shoes include special versions of the KD VLEBRON X and KOBE 8 SYSTEM; all three featuring black, grey and orange with the signature Nike BHM print. Kobe will wear his BHM KOBE 8 SYSTEM shoe as Los Angeles takes on Chicago. Additional Nike BHM styles including the Hyperdunk 2012 will also be worn on court January 21, and Kevin Durant will wear his BHM KD V on January 22 as Oklahoma City takes on the Los Angeles Clippers.

The 2013 Nike Black History Month Collection mantra “Be Bold. Be True.” celebrates athletes who are fearless in action and fueled by a purpose. 

In keeping with a tradition of honoring organizations that give back and inspire youth, NIKE, Inc. will make a financial contribution to Big Brothers Big Sisters of America with proceeds from the Nike BHM Collection.

KD V Black History Month

KD V Black History Month

Lebron X Black History Month

Lebron X Black History Month

Kobe 8 System Black History Month

Kobe 8 System Black History Month

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photo credits: nike, inc

Nike Basketball: #COUNTONKOBE

Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.

That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.

"I start every day with the desire to be the best, and I'm committed to doing what it takes to win and to being fearless on the court," Bryant said. "I want to be the player my teammates and fans can count on day in and day out."

The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date. 

The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.

http://youtube.com/watch?v=shx0iu-TC6w?rel=0

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Carmelo Anthony Enjoys High Tea with Dave White in London

Carmelo Anthony enjoying high tea

Jordan Brand athlete Carmelo Anthony continued his experience in London today by taking in a British tradition, high tea. Anthony, who is visiting London to play an NBA regular season game on Thursday, met with acclaimed British street and sneaker artist Dave White at The Savory in London. 

The two met not only to take in The Savory's fine tea selection, but also to discuss their latest project together, a special edition version of the Jordan MELO M9. White, who has collaborated several times with the Jordan Brand, sat down with the five-time NBA All-Star to collaborate on a shoe design that will pay tribute to Anthony's record 37-points against Nigeria for Team USA this summer. 

Their limited edition product collaboration will only be available in London upon completion. Today's meeting, the first between the mutual admirers, was a planning session to lay the foundation for their co-design.

The Savory, known as one of London's most famous teahouses, provided an amazing and true British experience for the NBA superstar. Anthony and White allowed Jordan Brand cameras along for the ride today and the video of their meeting can be found below.

Check back with www.nikeinc.com/jordan-brand for the final product design and release information.

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photo credit:  nike, inc.

Under Armour Maryland Pride Uniforms & Sneakers

Custom Maryland Pride UA Spine Bionic Basketball Shoes

When the Maryland Terrapins men's basketball team takes on the North Carolina State Wolfpack on Tuesday night, they'll be doing so in some new uniforms and basketball sneakers from Under Armour.

Custom Maryland Pride UA Charge BB

Custom Maryland Pride UA Charge BB

Custom Maryland Pride UA Micro G Torch

Custom Maryland Pride UA Micro G Torch

Maryland Pride ArmourLight Uniforms

Maryland Pride ArmourLight Uniforms

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photo credits: under armour facebook