The Red Sox are going NASCAR for their trip to Japan. For the first time in their history, the Red Sox will have advertisements on their uniforms.
EMC Corp, a Boston area data storage provider, reportedly paid six figures to place their logo on the uniform. It will only be for the games in Japan as MLB does not allow it in the United States. Since the deal was brokered by MLB Japan, the Sox can wear the patch.
“It’s a groundbreaking deal. No corporations are allowed to have their logos on uniforms in the United States,†Red Sox marketing executive Sam Kennedy said. “It is very, very valuable from a corporate perspective to be branded on the players, on the content.â€
I am glad it’s only for the Japan games because for some reason I could see Larry Lucchino and crew selling every part of the uniform for ad space to bring in additional revenue.
Besides the minor league deals with Dan Miceli and Dan Kolb, the Red Sox announced yesterday they had reached five more minor league deals. Those players are RHP Miguel Asencio, RHP Ben Howard, RHP David Thorne, C Steve Torrelaba and OF Rich Thompson.
If you are interested in helping out Shonda Schilling’s SHADE Foundation, check out the latest post from her husband, Curt. The charity is looking for people to run in the Boston Marathon and to raise money for the foundation.
EMC makes Sox Deal [Boston Herald]
Raise money, and run a looooong way… [38 Pitches]
