PORTLAND, Ore. (January 15, 2013) – adidas today announced the launch of the D Rose 3.5 signature basketball shoe. Designed and developed with Chicago Bulls superstar point guard Derrick Rose, the shoe has improved performance, bolder style and more personal details than its predecessor and will launch worldwide on January 31.
“My main thing is always sharpening up my game and improving my body and with the D Rose 3.5 adidas took that same approach,” said Rose. “This shoe takes the best things from my last shoe and made them even better. I’m more comfortable and supported on the court and bringing some real serious style too.”
The D Rose 3.5 shoe is inspired by Derrick’s dedication and hard work to his game and features adidas’ most innovative performance technology, premium and rich style elements and personal details.
“We’re excited to launch the D Rose 3.5 and continue a historic season in our partnership with Derrick,” said Lawrence Norman, vice president, adidas global basketball. “The intricate performance improvements, personal design details and bold style represent how the D Rose signature collection turns heads on and off the court and showcases the best from adidas basketball.”
To exceed the performance needs for Derrick’s unique style of play which includes extreme changes in direction, acceleration and explosiveness, adidas designers made the D Rose 3.5 more supportive, comfortable and responsive than its predecessor. The shoe fits even closer to the foot for faster cuts and features a SPRINTWEB upper engineered specifically for his style of play, which reduces weight with maximum support and breathability.
Additional performance features include an ergonomic ankle collar pocket to ensure maximum support during hard cuts and a breathable mesh tongue to improve comfort. SPRINTFRAME technology features an external heel counter to reduce weight and allow for energy return and motion control, giving Derrick his best performing signature shoe to date to improve his performance on court.
The bold spiral overlay pattern is inspired by Derrick’s goal to tighten his game and functionally it increases flexibility and provides optimum toe protection. The synthetic leather upper features the spiral protruding from the D Rose logo on the ankle to represent how his on and off-court success continues to grow from the support of his family, who inspired the logo. Chicago call-outs on the inside of the tongue showcase the essence of Rose, including a “Rooted in Chicago” graphic with lettering, colors and shapes inspired by Derrick’s tattoos and the Chicago flag. Each colorway of the D Rose 3.5 will feature special graphics, materials and colors that give details about Derrick’s life and style of play.
The three stripes are again featured on the back of the shoe to represent Rose’s speed, and now wrap around the outsole so opponents will see them not only when he drives past them, but also goes over them.
The D Rose 3.5 launches at retailers worldwide on January 31 for $160 in away (black/white/red) and home (gray/black/red) colorways. The shoe will launch in six additional editions through April.
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FACT SHEET
D ROSE LOGO: The D Rose logo features three petals that revolve around the letter “D” and number “1” in the center. The personal meaning of the logo is twofold. Like the flower, each petal is unique to represent his fast, creative drives to the basket, which he honed with physical play on the courts of Murray Park in the Englewood neighborhood of Chicago. The logo also pays homage to his family – with mother Brenda in the center of the Rose and his three brothers Reggie, Allan and Dwayne as the petals – who guided him from that neighborhood to NBA superstardom.
OUTSOLE: The three stripes are again featured on the back of the shoe to represent Derrick’s speed, and they now wrap around the outsole so opponents will see them not only when he drives past them, but also goes over them. miCoach compatible.
WEIGHT: 12.3 ounces
SIZES: 6 – 15
SRP: $160.00
PRODUCT ROLLOUT:
ColorwayRelease
black/red/white – Away – release date: Jan. 31, 2013
grey/black/red – Home – release date:Jan. 31, 2013
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photo credit: adidas
