HARTFORD, Conn. (January 5, 2010) – Connecticut Public Television (CPTV) is pleased to announce that New York Life Insurance Company has become a Signature Sponsor for the station’s broadcasts of the University of Connecticut women’s basketball games during the 2010-2011 season.

CPTVAs part of the agreement, New York Life is sponsoring a new segment in UConn Huskies broadcasts called “The Play That Secured the Win,” which will air at the end of each of the remaining games.

The company is also Presenting Sponsor of Hoop Streams, CPTV’s live and on-demand source for CPTV-produced UConn games, The Geno Auriemma Show, and archived games. The subscription-only service boasts improved video quality and streaming speeds over years past and now has more subscribers than ever in its history.

Executive Vice President of U.S. Life and Agency Mark W. Pfaff said, “New York Life takes great pride in supporting the UConn Huskies women’s basketball team on CPTV.  The company’s sponsorship reminds loyal viewers that, similar to the Huskies, New York Life has a strong track record of solid performance and is proud to be providing financial protection to Connecticut families and businesses for over 165 years.”

This season, CPTV will have broadcast at least twenty UConn women’s basketball games; ten editions of the coach’s interview program, The Geno Auriemma Show; as well as additional coverage and special programming celebrating the team’s accomplishments.

CPTV is the TV broadcast home of UConn Women’s Basketball and has been broadcasting the team’s games since 1994. With some of the consistently highest ratings and strongest membership levels of any program on public television over the past 15 years, UConn Women’s Basketball on CPTV is considered by many to be the most successful local franchise in public television history.

New York Life joins the roster of CPTV’s UConn women’s basketball sponsors, including Founding Sponsors: Big Y World Class Market and Yankee Gas, and additional Signature Sponsors: Saint Francis Hospital and Medical Center and People’s United Bank.

“UConn Women’s Basketball on CPTV has become wonderful part of Connecticut life and it wouldn’t be possible without strong corporate leadership.  We are grateful for the on-going support of our long standing signature sponsors and we are very excited to add New York Life, another outstanding organization to our roster,” commented Dean Orton, Vice President of Development and Media Services at Connecticut Public Broadcasting Network.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life’s Web site at www.newyorklife.com for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500, ranked within industries, Insurance:  Life, Health (Mutual), Fortune magazine, May 3, 2010.

**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

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About Connecticut Public Television

CPTV is a media service of the Connecticut Public Broadcasting Network. It is a locally and nationally recognized producer and presenter of quality public television programming, including

UConn Women’s Basketball, original documentaries and educational programming. CPTV has built a reputation as a leader in children’s programming, including playing an historic role in bringing Barney & Friends™, Bob the Builder™ and Thomas & Friends™ to public television.

The station offers 11 hours of positive, nurturing children’s programs each weekday, reaching 50,000 to 70,000 households daily. The Connecticut Public Broadcasting Network (CBPN) also includes WNPR. WNPR is an affiliate of National Public Radio, Public Radio International and American Public Media. WNPR serves over 200,000 listeners weekly in Connecticut, New York and Rhode Island with news and information. Its award-winning local programming includes The Faith Middleton Show and Where We Live hosted by John Dankosky. CPBN also serves its audience with two broadcast and cable channels: CPTV4U, a channel featuring drama, performance, international news, independent film and more; and CTSN, a 24/7 broadcast service offering coverage of the state’s high school and college sports. Overall the network brings a broad spectrum of public affairs, entertainment, sports and educational programming to viewers, listeners and readers. For more information, visit www.cptv.org.