Now that March is upon us, UConn is gearing up for the Big East and NCAA Tournaments that are just around the corner. In celebration of this time of year, Coke Zero is calling on fans from UConn and around the country to demonstrate their passion for their favorite college basketball team and giving them the chance to be featured in a new TV commercial debuting during the NCAA championship game.
Between now and the NCAA Men’s Final Four, fans can log onto the Coke Zero “March Madabase” — http://www.tastethemadness.com — to upload their craziest and most fanatical videos/photos supporting their favorite NCAA college basketball team. There are no UConn videos yet, so check out this one of St. John’s fans as an example: http://www.youtube.com/watch?v=CrEFKFP_Q5Q
The best fan submitted entries will be featured nationally in a new Coke Zero ad airing immediately prior to tipoff during the championship game on April 6th. Coke Zero has made just two of these before – take a look at the Kansas one here: http://www.youtube.com/watch?v=cVtLBzX1fic
Visit the official “Taste the Madness” site to upload and view videos/photos from colleges around the country: http://www.tastethemadness.com
